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Trump Hosts Gala Dinner for $TRUMP Buyers, Allows Whale to Make $730,000 in 30 Minutes
特朗普的行为艺术没有创作瓶颈。在把从加征关税到施压降息翻来覆去整了个遍之后，他又想起今年一月，自己发的 meme 了。
$TRUMP 大户专属「VIP」待遇
今天凌晨，TRUMP Meme 币官网突然宣布邀请前 220 大持币者共赴豪华晚宴。消息一出，迎来天量解锁价格一直在不到 10 美元徘徊的 TRUMP 直线拉升超 75%后回落，截至撰稿时报价 13.34 美元。
巨大波动的背后，投机者早已闻风而动。据 Lookonchain 监测，一位神秘鲸鱼在晚宴消息发布后迅速出手，用 500 万美元购入 40.7 万枚$TRUMP，仅 30 分钟后便以 573 万美元清仓，净赚 73.18 万美元，堪称精准狙击。而另一位巨鲸则在消息公布前抛售了 63 万枚$TRUMP（约 548 万美元），却错过了后续 450 万美元的潜在利润。
这场晚宴的吸引力远不止「蹭热度」。根据官网介绍，前 25 大持币者不仅能参加晚宴，还将受邀参加晚宴前的独家招待会，与特朗普面对面共进晚餐。更夸张的是，次日还有一场专属的「VIP 白宫之旅」。这场由 Fight Fight Fight LLC 公司操办的活动，号称「一生仅此一次的尊贵体验」，特朗普本人将以嘉宾身份出席，且不收取任何募资费用。
官网还特别设立了持币排行榜，实时展示$TRUMP 的最大投资者排名。只要在 4 月 23 日至 5 月 12 日期间持有足够多的$TRUMP，并保持持仓时间，就能跻身「晚宴邀请名单」。目前，排行榜第 25 位的投资者持有约 4000 枚$TRUMP，价值约 5.4 万美元。官网宣称：「持有越多，持有越久，你的排名越高！」这波规则算是把大户持有者的心态拿捏得明明白白。
今年 1 月，特朗普与妻子梅拉尼娅在就职典礼前夕推出了$TRUMP 和$MELANIA 两个 meme。然而，这两个 meme 已经成为了所有币圈人的「PTSD」。$TRUMP 从 1 月 19 日的峰值 75.35 美元跌至如今的 13.34 美元，$MELANIA 更惨，从 13.76 美元的巅峰滑落，现在只剩 0.49 美元。
虽然$TRUMP 和$MELANIA 因为内幕交易、吸干市场流动性等问题饱受诟病，但从发币时机在就职之前不涉及违宪，及 SEC 今年 2 月认为不具有实际使用价值的meme不属于证券的监管转向之后，特朗普夫妇看来不会受到除了舆论压力之外，来自法律层面的影响。
晚宴，特朗普营销的「惯用伎俩」
拿私人晚宴当噱头、用特朗普本人做品牌营销并不是头一回了。特朗普在他首个加密项目「特朗普数字交易卡」NFT（Trump Trading Cards）时就把这个套路玩得炉火纯青。如今，他又故技重施，用 VIP 晚宴和个人品牌为$TRUMP 迷因币造势，精准收割粉丝与投资者的热情。
在 Trump Trading Cards 项目中，特朗普设计了一套「多买多赚」的激励机制。购买 4 张、15 张、75 张，甚至高达 250 张 NFT 的套餐，奖励逐级递增。最大手笔的买家不仅能获得两次 VIP 晚宴的入场券，还能与特朗普本人共饮两杯鸡尾酒的「至尊体验」。截止目前，该晚宴晚宴已在 2023 年 11 月、2024 年 5 月和 2024 年 9 月举办三次。
这种将稀缺性与名人效应结合的策略，推出时迅速点燃市场热情。在 2024 年，首批约 5 万个 NFT，定价每张 99 美元，竟在不到一天内售罄。而且规则规定，只有首批购买者才有资格参加盛大的晚宴活动，真可谓精准拿捏粉丝的 FOMO 心理。据报道，许多人购买了 1 万美元的特朗普交易卡 NFT，只为参加这场在佛罗里达前总统宫殿举办的超现实、闷热的户外招待会。
舒淇丈夫、演员冯德伦参加 2024 年 5 月 Trump Trading Cards 晚宴
官网宣称，Trump Trading Cards「与任何政治竞选无关」，晚宴活动也并非政治性质。然而，特朗普在这些场合的发言却与他的竞选演讲如出一辙，熟悉的口号与话题总能引发粉丝共鸣。这种「非政治」的包装，实则为他提供了一个既能吸金又能巩固支持者忠诚度的舞台。
如今，特朗普将这套「晚宴营销」移植到$TRUMP 迷因币，辅以白宫 VIP 游和排行榜竞争等新花样，吸引投机者和粉丝蜂拥而至。无论是 NFT 还是迷因币，特朗普的套路始终如一，他用个人「魅力」包装产品，以稀缺体验刺激购买，再通过「非直接控制」的操作规避风险。这场营销游戏，特朗普玩得比谁都溜。
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